Top Startups From Rajasthan Changing India’s Business Landscape
4/26/2025
Introduction
Rajasthan, a state known for its grand forts, cultural heritage, and tourism, is now making a name for itself in the startup ecosystem of India. With government support, a growing talent pool, and improving infrastructure, the startup scene in Rajasthan is thriving. From tech startups to e-commerce, fintech, and agritech, new-age companies are putting Rajasthan on the national and global business map. This blog explores the Top Startups From Rajasthan that are redefining the Indian business landscape in 2025, along with insights into the state’s booming startup ecosystem.
Car Dekho (Founded: 2008 | Sector: Automobile Tech)
Headquarters: Jaipur
Car Dekho is one of India’s leading automobile portals, helping users buy and sell new and used cars. Founded by Amit Jain and Anurag Jain, the platform provides AI-driven recommendations, car reviews, price comparisons, and financial assistance for vehicle purchases.
Why It’s Disrupting the Industry:
- AI and data analytics for personalized car buying experiences
- Expansion into insurance, finance, and vehicle leasing
- Partnerships with major automobile manufacturers
Razorpay (Jaipur Connection) (Founded: 2014 | Sector: Fintech)
Headquarters: Bengaluru (Founded by Rajasthan Entrepreneurs)
Although Razorpay is headquartered in Bengaluru, it was co-founded by Harshil Mathur and Shashank Kumar, who hail from Rajasthan. It has revolutionized digital payments and online transactions for businesses in India.
Key Achievements:
- One of India’s fastest-growing fintech unicorns
- Seamless payment gateway solutions for merchants
- Expansion into banking services, payroll solutions, and lending
DealShare (Founded: 2018 | Sector: E-commerce)
Headquarters: Jaipur
DealShare is an e-commerce platform that focuses on selling affordable grocery and household products. Unlike mainstream e-commerce platforms, it uses a social commerce model, where users can buy in bulk and get discounts.
Why It’s Changing Retail:
- Targets tier-2 and tier-3 cities, making online shopping accessible
- Built-in WhatsApp-based group buying feature
- Raised over $300 million in funding and is one of India’s fastest-growing startups.
Voylla (Founded: 2013 | Sector: Fashion & Accessories)
Headquarters: Jaipur
Voylla is an online fashion jewelry brand that started in Jaipur and has now expanded across India. It offers affordable, trendy jewelry and operates multiple offline stores as well.
Why It’s Innovative:
- Pioneered tech-driven jewelry designs
- Strong online and offline presence
- Focus on handcrafted and Rajasthan-inspired jewelry
Tax2Win (Founded: 2015 | Sector: Fintech & Taxation)
Headquarters: Jaipur
Tax2Win is simplifying the process of income tax filing in India. The platform allows users to file taxes with expert assistance, making tax compliance easier.
Key Highlights:
- AI-based tax assistance and filing
- Strong focus on financial literacy for individuals and businesses
- Acquired by Zerodha-backed Quicko in 2023
MedCords (Founded: 2017 | Sector: HealthTech)
Headquarters: Kota
MedCords is a healthcare startup aimed at improving rural India’s access to medical services. It connects patients, doctors, and pharmacies digitally, allowing for remote consultations and medicine delivery.
Why It Matters:
- Solves healthcare accessibility issues in rural areas
- AI-powered telemedicine services
- Expanding in multiple states across India
Wooden Street (Founded: 2015 | Sector: Furniture & Home Decor)
Headquarters: Udaipur
Wooden Street is an online furniture brand that specializes in customizable furniture. It has disrupted the furniture retail market by offering high-quality, handcrafted wooden furniture with a focus on sustainable manufacturing.
Why It’s a Game-Changer:
- Customizable, made-to-order furniture
- Omnichannel presence (online + offline stores in multiple cities)
- Sustainable and eco-friendly materials
Hippo Innovations (StoreHippo) (Founded: 2014 | Sector: E-commerce Solutions)
Headquarters: Jaipur
StoreHippo is an e-commerce SaaS (Software as a Service) platform that helps businesses build their online stores. It supports multi-vendor marketplaces, B2B e-commerce, and mobile commerce.
Why It Stands Out:
- Offers custom-built e-commerce solutions for businesses
- Supports global e-commerce expansion
- Provides built-in AI, automation, and logistics tools
Green Pencil Foundation (Founded: 2019 | Sector: Social Impact & EdTech)
Headquarters: Jaipur
Green Pencil Foundation is a social startup focused on education and sustainability. It runs educational programs for underprivileged children and provides sustainable school supplies, digital literacy programs, and community education initiatives.
Why It’s Unique:
- Merging education and sustainability
- Helping rural students access digital education
- Supported by CSR partnerships with top Indian corporations
Fabuwood India (Founded: 2021 | Sector: Interior Design & Manufacturing)
Headquarters: Jaipur
Fabuwood India is a modern interior design and home furnishing startup that provides affordable, high-quality home interiors. It has revolutionized the furniture and decor industry by offering modular, customized, and tech-enabled home interiors.
Why It’s Growing Fast:
- AI-powered interior design planning
- Affordable, premium-quality home solutions
- Expanding into tier-2 and tier-3 cities
Rajasthan’s Thriving Startup Ecosystem
Rajasthan’s startup-friendly policies, incubators, and funding opportunities have played a key role in nurturing these businesses. Initiatives like:
- iStart Rajasthan (State Government Startup Program)
- Rajasthan Venture Capital Fund (RVCF)
- Startup incubation centers in Jaipur, Udaipur, and Kota
- Support from angel investors, accelerators, and global VCs
… have created a strong foundation for innovation and entrepreneurship in the state.
Final Thoughts
From tech-driven platforms to sustainable innovations, these startups from Rajasthan are redefining India’s business landscape. With investment, government support, and entrepreneurial spirit, Rajasthan is poised to become a major startup hub in India.
Rajasthan’s startup ecosystem has gained momentum, with numerous tech, agri-tech, and fintech startups emerging from Jaipur, Udaipur, and Jodhpur. The Startup Rajasthan Initiative has provided financial assistance, incubation programs, and networking opportunities, helping young entrepreneurs scale their businesses rapidly. Several successful unicorns and high-growth startups have put Rajasthan on the map as a hotspot for innovation.
The state’s low operational costs, availability of skilled talent, and government support have made it an ideal launchpad for startups. Sectors like e-commerce, education technology, and logistics are particularly thriving. Many Rajasthan-based startups are leveraging AI, IoT, and digital payments to revolutionize traditional industries. With Jaipur ranking among India’s top startup-friendly cities, Rajasthan is poised to become a leading entrepreneurial hub.
The Evolution of Rajasthan’s Startup Ecosystem
Rajasthan’s startup ecosystem has rapidly evolved, with cities like Jaipur, Udaipur, and Jodhpur becoming vibrant hubs for entrepreneurship, fintech, edtech, and healthtech startups. Initiatives like the Rajasthan Startup Policy and angel investment networks have provided funding and mentorship opportunities to early-stage startups and various startup consultants. The state is home to over 2,500 registered startups, many of which have received national and international recognition.
Key Growth Sectors and Future Potential
With increasing adoption of digital payments, AI-based applications, and direct-to-consumer (D2C) brands, Rajasthan’s startups are disrupting traditional industries like retail, healthcare, and logistics. Many Jaipur-based tech startups are scaling globally, attracting venture capital and expanding their reach. The next few years will see continued expansion in fintech, SaaS, and agritech solutions, making Rajasthan a crucial part of India’s startup revolution.
Disclaimer:
The rankings in this article are based on available market data, industry trends, and publicly accessible information. Readers are encouraged to verify details from company websites and official reports. These sequence does not mean to rank or show which or any company is better than others in any way. It’s just for representation purpose only.