In the dusty lanes of Bagru, a small town just 30 kilometers from Jaipur, a rhythmic thap-thap sound echoes through the air. This is the sound of history being carved, stamped, and preserved. But in 2026, this ancient craft is doing more than just staying alive; it is leading a global fashion revolution.

India’s artisanal heritage is a vibrant tapestry woven with centuries of craftsmanship, cultural stories, and living traditions. Among the country’s plethora of heritage hubs, the Anokhi Museum of Hand Printing in Jaipur stands out as a labor of love dedicated to preserving bagru-hand block printing, a craft that has been passed down through generations.