ERP and CRM software has been designed for office desktops until now. Modern organizations operate differently. Sales staff go out on the road, servicing staff goes to the client’s place, managers move across various locations and warehouse staff needs real-time data.

Sales works in a CRM. Accounts uses another product. Inventory is maintained in a separate application. Service updates arrive through WhatsApp. Management reports are assembled in Excel. Each system may work individually, but information breaks when it moves between departments.