Facebook Ads VS Google Adwords Secrets, Which is Better for Business?

Currently, the development of business promotion has been growing rapidly. Not only the use of electronic media, or print media, now the product promotion can be done also in the world of digital / online. There are two types of paid advertising is no doubt its superiority, namely Google and Facebook.

• As the biggest search engine today, Google has a huge market share.
• We can set the placement of ads that are easily seen by others
• We can choose an ad category so that when people search for a keyword related to our campaign, it will appear there.
• Ads will fit the target. By utilizing the keywords sought, then the ads will be in accordance with the target that we seek.
• Visitors do not have to login to Google to be able to see the ad. So it will reach more people who open this search engine

Deficiency:

• If ads have suspicious links or ads violate the rules of Google Adwords, they will be banned permanently. So need to be careful in advertising there. Note also their TOS so as not to violate the rules.
• In the advertising payment process that we install, the payment can only be done by credit card only. (UPDATE) Now we can pay Google Adwords ads by way of deposit via ATM transfer.

See the shortcomings and advantages, which is the most effective in Digital Marketing, Facebook Ads vs. Google Adwords? It goes back to potential advertisers. From the above reviews, we certainly can choose which service seems the most fitting to the needs of our business.